The Daytona 500, which is also called the Super Bowl of NASCAR, takes place every year in February. Drawing hundreds of thousands of fans every year with even more to home in on television, the Daytona 500 racing anticipated event is straight. Sport-news media coverage is true with large press presence and pre-event weekend. It is a season opener for the new season, but it now serves as so much more. While sports news continuously surrounds the annual Daytona 500, it is on a new men's fragrance of the same name concentrated themselves.
Elizabeth Arden is the # 2 American perfume creator, begins the "Daytona 500" offers men fragrance in April 2006. In addition to the participating dealers is found, the Daytona 500 fragrance will be available online. Elizabeth Arden believes that the fragrance "confidence, power and intensity of the daring enough men portrayed in the ultimate adrenaline rush race." And which is in a hurry. The Daytona 500 is probably the most exciting race of the year and is published widely in sports news publications as well as sports news programs.
Jeff Gordon, four-time Cup champion and defending Daytona 500 Viktor promotes already another product in the Elizabeth Arden fragrance line. "Halston", which is also a men's fragrance, is funded by Jeff Gordon, which serves as a product spokesman. When Gordon declared as representatives in February 2005, claimed Elizabeth Arden their sales by 30-40% from the previous sale increases. It is this relationship that creates the already existing association between Elizabeth Arden and NASCAR.
With the release of "Daytona 500",-Duft will be swirling sports news still around the sport. But, by April, with the Daytona 500 long competition over, the new Daytona 500 messages sport comes in the form of a men's fragrance. This is the first race in connection with fragrance, it is only fitting that the first regular NASCAR would be named after sanctioned event. While it is early days to race on the beach in Daytona, the basis for the sanctioning was quickly born place of NASCAR.
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