What does GM bankruptcy for NASCAR?

Automotive United States Titan has the smart and predictable way. 1 June to reorganize 2009 at the General Motors for Chapter 11 bankruptcy protection, their finances. The question is, what does this mean for NASCAR.

General Motors is the dominant manufacturer in NASCAR. Chevrolet is the brand in question. Drivers such as defending champion Jimmie Johnson, passing Champion Jeff Gordon, Tony Stewart and popular drivers such as Dale Earnhardt, Jr., all of the car. The riders and their teams must somewhat unsettled today with the news feel that GM finally in the bankruptcy court.

General Motors come from the insolvency as a functioning society. That being said, be a very different company. The Government will own 72.5% and provides it with $60 billion in financing. This means that the company profitable key he. Means cut the expenses and the focus of the new company is to maximize income. How NASCAR numbers in that is an interesting question. The first signs are disturbing.

General Motors looks to convert more environmentally friendly cars. NASCAR is not exactly green. This seems to make a bad game for the company. To do this, GM, its has already cancelled sponsorship for four tracks, but has held eight more. Also, the sponsorship of the mighty Daytona has been reduced to a year to year. When the viability of the Daytona sponsorship in question is provided, it has also for the rest of the GM investment in NASCAR point.

So, what happens? GM will remain under the brand name Chevy in NASCAR. It is an important marketing medium for the company. Given the great loyalty of consumers on their favorite teams, also the darkest marketing executives would recognize that ends the GM involvement in NASCAR would be a mistake. This does not mean that the inclusion remains unchanged. Search for GM, maybe one or two definitely reduce and the sponsorship of non-team platforms such as the remaining eight tracks, it still sponsors. Teams and drivers, not title are faithful.

Is Ah, but what, if anything wrong? What if GM decides or is a bankruptcy judge to get NASCAR? Now, chaos would reign for a bit and then things would calm down. The GM teams will be migrated, Toyota and Ford. So would she was far behind the team, which already makes with this, but would survive NASCAR.